• Refine your search:
  • 
    Keyword
  • 
    Creator / Publisher
  • 
    Year
  • 
    Medium
  • 
    Type
  • 
    BLLDB-Access:
    • free (36)
    • subject to license (0)

Search in the Catalogues and Directories

All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 Hits 1 – 20 of 36 1 An Onomastic Banquet of Intercultural Relations ; Практики именования в межкультурном аспекте Лавдэй, Л.; Loveday, L.. - : Издательство Уральского университета, 2021 BASE Show details 2 For an intercultural dialogue: semantic evolution of the Kärcher brand name in discourse ; Pour un dialogue interculturel: évolution sémantique du Nom de Marque Kärcher dans le discours Tonti, Michela In: Anales de Filología Francesa; No. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; Núm. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; No 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; 1989-4678 (2021) BASE Show details 3 НЕЙМИНГОВАЯ ТЕХНОЛОГИЯ: ФУНКЦИИ ИНФОРМАТИВНОСТИ, КОММУНИКАТИВНОЙ РЕЗУЛЬТАТИВНОСТИ И РЕЧЕВОГО ВОЗДЕЙСТВИЯ НЕЙМОВ ... ЛУТФУЛЛАЕВА ДУРДОНА ЭСАНОВНА; САПАРНИЯЗОВА МУЯССАР. - : Вестник науки и образования, 2020 BASE Show details 4 La lexiculture à l’épreuve de l’analyse de corpus : le nom de marque Ladurée ou le gage de culture Tonti, Michela (orcid:0000-0002-8260-0207). - : Peter Lang, 2019. : country:BE, 2019. : place:Bruxelles, 2019 BASE Show details 5 To blend so as to brand: a study of trademarks and brand names Jelena Danilović Jeremić; Jelena Josijević In: Lexis: Journal in English Lexicology, Vol 14 (2019) (2019) BASE Show details 6 Análisis lingüístico y valoración de la eficacia de los nombres de marca de las ONG españolas ; Linguistic analysis and assessment of the effectiveness of spanish ngos brand names Tarazona-Belenguer, Nereida; Jorda-Albiñana, Begoña; Gonzalez-del-Rio, Jimena. - : Editorial Universitat Politècnica de València, 2018 BASE Show details 7 Marchionimi. Nomi propri o nomi comuni? Frigerio, Aldo (orcid:0000-0003-4698-2110); Tenchini, Maria Paola (orcid:0000-0002-1681-2172). - 2017 BASE Show details 8 Brand Names in Military English. The link between two worlds Fiano, Carmen; Furiassi, Cristiano; Panajotu, Kosztasz In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 49-63 (2017) BASE Show details 9 A joint linguistic-marketing analysis of brand and product names: the case of Unilever Nacchia, Francesco; Massaro, Vittoria In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 169-186 (2017) BASE Show details 10 Marchionimi: nomi propri o nomi comuni? - Brand names: proper names or common nouns? Frigerio, Aldo; Tenchini, Maria Paola In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 97-111 (2017) BASE Show details 11 I nomi dei vini italiani. Tra denominazioni di origine, marchi aziendali e marchi di prodotto - The names of Italian wines. Between designations of origin, trademarks and product brands Gilardoni, Silvia In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 113-136 (2017) BASE Show details 12 Cases of brand name genericization in nautical English Formisano, Virginia; Grimaldi, Agnese Daniela In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 65-79 (2017) BASE Show details 13 Brand Names in Military English: The Link between Two Worlds Carmen, Fiano; Cristiano, Furiassi; Kosztasz, Panajotu. - 2017 BASE Show details 14 You see froot, you think fruit: examining the effectiveness of pseudohomophone priming Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia. - : Emerald Publishing, 2017 BASE Show details 15 Two Essays on the Effect of Alphanumeric Brand Names on Consumers’ Brand Related Decisions Kara, Selcan In: Doctoral Dissertations (2016) BASE Show details 16 Brand names of Portuguese medication: understanding the importance of their linguistic structure and regulatory issues Vigário, Marina; Pires, Carla; Cavaco, Afonso. - 2016 BASE Show details 17 Художественный универсум Стивена Кинга: имена собственные как средство создания достоверной реальности РАБКИНА НАДЕЖДА ВЛАДИМИРОВНА. - : Федеральное государственное образовательное учреждение высшего профессионального образования «Кемеровский государственный университет», 2015 BASE Show details 18 Sound Effects: Age, Gender, and Sound Symbolism in American English Krause, Timothy In: Student Research Symposium (2015) BASE Show details 19 Effects of typographic variables on attitude measures in reading bilingual brands Bi, Ran In: Graduate Theses and Dissertations (2014) Abstract: This study sought to determine how typographic features in brand name designs impact attitudes of bilingual consumers toward the brand. An online study was conducted with a sample of 210 Chinese students who have studied in the United States for at least one year. Each participant was randomly assigned to one of five groups. Based on semantic theories and a proposed model of the role of typography in advertising-based persuasion, two hypotheses were explored. This study found that: (1) a prominent Chinese name in terms of type size in bilingual bands had a positive effect on consumers' attitude toward the brand, (2) consumers evaluated brand names with same size Chinese and English names more positively than those with a prominent English name, (3) consumers evaluated brand names with highly ornate Chinese type more positively than those with highly ornate English type and (4) brand names with low ornate Chinese type and low ornate English type were evaluated higher in terms of attitude toward brand than brand names with highly ornate English and low ornate Chinese. The contribution of this study is to assist international companies in their local brand name selection process by helping them to understand the aesthetic value of Chinese characters in brand name design, as well as to provide practical suggestions for logographic designers and font designers. Keyword: Advertising; and Cultures; Art and Design; Attitude; Bilingual study; Brand names; Chinese typography; Communication; Journalism and Mass Communication; Logo design; Other Languages; Societies URL: https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=5093&context=etd https://lib.dr.iastate.edu/etd/14086 BASE Hide details 20 La importancia del nombre de marca: revisión de la literatura ; The relevancy of brand names; al literature review Martínez, José A.. - : Universidade da Coruña, 2014 BASE Show details Page: 1 2

Mobile view All Catalogues UB Frankfurt Linguistik 0 IDS Mannheim 0 OLC Linguistik 0 UB Frankfurt Retrokatalog 0 DNB Subject Category Language 0 Institut für Empirische Sprachwissenschaft 0 Leibniz-Centre General Linguistics (ZAS) 0 Bibliographies BLLDB 0 BDSL 0 IDS Bibliografie zur deutschen Grammatik 0 IDS Bibliografie zur Gesprächsforschung 0 IDS Konnektoren im Deutschen 0 IDS Präpositionen im Deutschen 0 IDS OBELEX meta 0 MPI-SHH Linguistics Collection 0 MPI for Psycholinguistics 0 Linked Open Data catalogues Annohub 0 Online resources Link directory 0 Journal directory 0 Database directory 0 Dictionary directory 0 Open access documents BASE 36 Linguistik-Repository 0 IDS Publikationsserver 0 Online dissertations 0 Language Description Heritage 0